air up® isn’t your regular water bottle. It’s part of a water revolution, with an added touch of style and splash of German innovation for good measure.
What I did:
New product launch around their limited-edition coloured bottles. This included copy for video scripts, website, paid social, and CRM.
Celebration campaign for reaching over 1 million customers.
Translation and transcreation of copy from other territories.
Automated email sequences and everyday copy (TikTok, newsletters etc.)
What i wrote
There’s a million people sipping on air up right now (excluding robots, fake accounts, and jedis). Why? Because they love to sip instead of slurp. They fancy flavour over sugar (and it’s weird siblings). And want to keep Mother Nature from choking on single-use plastic.
air up is nothing without you. Just some geeks with some science, waiting to shine. But when you come along with your hot pink soul, ocean blue mood, and electric orange feel, there is taste, spark, flavour, and BAM! Suddenly everything’s technicolour.
