What’s included in Tone of Voice Guidelines

(And an example further down…)

  • This is the Brand's writing principles with example copy.

  • For example: email subject lines, Instagram account description, PR headline etc.

  • Greetings, capitalisation, headlinesetc.

Most of Tone of Voice Guidelines include the following:

Example

I’ve produced Tone of Voice Guidelines for a number of hotels, properties and products. While I can’t share the guidelines, below is a snapshot of my language work for Birch.