Described by Condé Nast Traveller as “the most exciting opening in the UK right now”, Birch is an escape from urban living. A space where you can release and reset for a day or night, work or weekend.

What I did…

• Birch’s story and brand guidelines.

• Website copy (yes, literally every word you read on it), having produced a messaging framework to use across all collateral.

• Created, and established, the Birch tone of voice.

• Sales materials, brochures, and automated email sequences.

Some of what I wrote…

“Ben has worked with Birch since the start, helping us develop our tone of voice and brand guidelines. He’s done a fantastic job of capturing the essence of the brand and turning that into a voice that works perfectly with our brand values and visual identity.”

Louise Hudson, Head of Marketing