Penfold
Penfold does pensions for the self-employed. They’re simple and flexible. A point we wanted to highlight through a nationwide billboard and social media campaign.
I created a ‘Self-Employed Struggles’ theme to recognise all the little and complex moments of joy and pain you get as a self-employed person. We then compared that complexity to the simplicity of Penfold by saying: “Penfold can’t solve everything. But we can solve your pension.”
We crowdsourced these struggles from the Penfold community and added a few of our own. Then it was a case of making them short and snappy for the billboards, and sprinkling them with a bit of humour.
