Find the right words to find the right people

Brand | Messaging | Language | Campaigns

for

Hospitality | Technology | Real Estate | CPG

speaking to

Customers | Investors | Partners | Employees


I’m just Ben

And I’ve been a freelance copywriter for the past six years.

I’m based in London but the majority of my work is across EMEA. Sometimes that work is for a short project (i.e. a sustainability report). Other times it’s for a longer one (i.e. a new website).


What I do:


Who I do it for…

🏨 Hotels, restaurants and members’ clubs of all styles (luxury, boutique, family-owned) and sizes (individual, collection, franchise).

🚀 Startups and technology companies (both B2B and B2C).

🔖 Consumer goods (I’ve written for brands trying to wipe your bottom and flavour your food - not at the same time.).

🏠 Real estate projects and mixed-use developments.

“Ben has a great understanding of companies, knowing when to stop to address bigger issues and when to quickly get things in production. We greatly appreciated his drive to connect consumer insights with ideas and copy that created great commercial value.”

"There are a lot of good copywriters but exceptional ones are few and far between and Ben definitely fits in that category. I’d be lost without him!"


What I don’t do:


Your copy is…

1. Clear

It’s strategy dressed up in copywriting. This comes from me asking the right questions and knowing when to push you and when to hold back.

2. Consistent

I find the patterns that untangle complex info and create logical narratives (i.e. how x leads to y). These guardrails help you say the right thing at the right time.

3. Confident

My writing is the appropriate amount of creative. Not too simple. Not too clever. It gives you the confidence to say and do interesting things, regardless of who you’re speaking to.


AOB